SuperM have released their new single and video, “Tiger Inside,” The track is from the chart-topping K-pop supergroup’s first full-length album, Super One, set for release on September 25.
Like the big cat that it’s named for, “Tiger Inside” is described as “kinetic, visceral and galvanizing”. Synths conjure up the grumbling noise of a tiger alongside 808 bass with distortion, creating an Asian-themed track made for the dancefloor. “Bring it on,” SuperM urges, sending a message about “overcoming hardships and challenges by bringing out the inner tiger (passion) hidden within us all.” The accompanying music video features distinctive choreography, inspired by the movements of a tiger and you can check it out below.
“Tiger Inside” is the follow-up to SuperM’s “100,” which Rolling Stone hailed as “three and a half minutes of frenetic, high-energy fun.” Praising the band’s “high-octane performance” of “100” on Good Morning America,” Billboard said, “Videoing in directly from Seoul, the idols blasted through their performance, nailing energetic choreography in all-white outfits.”
SuperM’s performance utilized the same cutting edge AR (Augmented Reality) technology that fueled their ‘Beyond LIVE’ virtual show. Prior to the show, SuperM did an Instagram Live interview with host Ginger Zee – and set a record for the most live viewers on an IG Live in the show’s history.
Forbes said, “’100’ is a shot of adrenaline…[SuperM] does a fantastic job of blending rapped verses into pre-choruses and other parts of the verse performed by singers, making the entire song feel like one continuous hook.” Teen Vogue hailed the song as “…a bombastic celebration of SuperM’s electric, high-energy concept dialed up to a hundred.” E! observed, “ makes it clear these guys are not messing around. They’re coming for the crown.” At the time of writing, the official video for “100” has amassed over 15 million views.
SuperM brings together SHINee’s Taemin, EXO’s Baekhyun and Kai, NCT 127’s Taeyong and Mark, and WayV’s Lucas and Ten. With the October 2019 release of their first mini-album ‘SuperM’ EP, SuperM made history as the first Asian artist to debut at No. 1 on the Billboard 200. The EP also topped the Artist 100, Top Album Sales, Digital Album, World Album, Top Current Album, Internet Album and World Digital Song Sales charts. In early 2020, the Los Angeles Times observed, “‘The Avengers of K-pop’ comparisons come up often, but maybe instead think of the 1992 U.S. Olympic basketball ‘Dream Team,’ with seven-part harmonies and two-hour sets of impeccable choreography.”