Jamaican Hitmaker Masicka Drops ‘Spend’

Masicka has released a new single titled “Spend.” The Jamaican recording artist also has a new album, Forever Reign, arriving worldwide on August 14 via Def Jam Recordings. One day later, Masicka will make his debut performance at Brooklyn’s Barclays Center as the headliner of Reggae Fest.

The album announcement and Barclays Center booking were first reported by Billboard, according to a press release. “This album represents growth, elevation, and the next chapter of my journey,” Masicka said in the announcement.

“It’s his time,” Reggae Fest founder & CEO CJ Milan told Billboard of the occasion. “Masicka is in his prime right now; ‘Slip & Slide’ [on Di Genius’ ‘Hill & Gully’ riddim] is big; he’s definitely one of the hottest [artists right now]. And he’s also just an amazing person. I’ve worked with him before, and I just think he’s ready.”

The announcement follows Masicka’s Her Name Is Love EP, which was released in December via Def Jam and recently picked up a dancehall album of the year nomination at the 2026 Caribbean Music Awards.

“Her Name Is Love is really me tapping into another dimension of who I am, not stepping away from the grit, but showing that there’s more to the man behind the music,” Masicka told Billboard. “The ladies always support my work, and I wanted to create something that speaks directly to them… their stories, their strength, their emotions and the energy they bring to the culture. This EP is about connection, emotion and the different forms love can take.”

His 17-track album Generation of Kings arrived in 2023 and marked his first full-length project for Def Jam. His 2021 album 438, meanwhile, reached No. 2 on the Billboard Reggae Albums chart, the same peak later matched by Generation of Kings. In March 2026, the government of Antigua and Barbuda approved Masicka’s appointment as Cultural Ambassador for Youth Talent Development and Creative Industries Collaboration.

Listen Masicka’s “Spend” here.