The deal includes a docuseries, national mall tour and capsule collection co-designed by the five-member group.
Standing cheek to cheek with Tony Bennett, Lady Gaga staged her most radical reinvention yet, setting herself on a new creative arc.
The new award recognizes artists who direct some or all of their own music videos.
New single ‘James Dean’ arrives September 25 ahead of three fall shows in New York, Chicago and Los Angeles.
