Action Bronson Announces New Album, Releases New Song And Epic Video, ‘Subzero’

In the video, a tsunami hits New York where Bronson waits ready, bodyboard in hand to ride the wave.

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Action Bronson - Photo: Jim Bennett/Getty Images
Action Bronson - Photo: Jim Bennett/Getty Images

Action Bronson has announced a new album, Cocodrillo Turbo, which is set for release on April 29 via Loma Vista. To celebrate the news, Bronson has released a new song and epic accompanying video, “Subzero.”

The album will include features from Conway The Machine, Roc Marciano, Hologram, and Meyhem Lauren, with production from The Alchemist, Daringer, Roc Marciano, and Bronson himself. Bronson has found unending inspiration in the water, which is where the title comes from. “I first came up with this album while in the water. I’ve spent many lifetimes in the water. I’m just a water man. I was born in the water, I’m a water sign,” he explains.

Action Bronson - SubZero (Official Music Video)

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It’s also the basis of his incredible new, James Larese directed video for first single “Subzero.” In it, a tsunami hits New York where Bronson waits ready, bodyboard in hand to ride the wave through the streets as he raps about dropping a nine in the snow like a long lost Sopranos character before inserting a line about eschewing knives when ripping his bread. The short film takes him to the desert as The Alchemist drives a Mad Max styled vehicle and then back to the ocean where he is king of the crocodiles.

Action Bronson isn’t anyone’s idea of an underdog with a slew of critical acclaim, a New York Times best seller, successful TV shows, and a decade plus long career where he’s proved time and time again why he is one of the best MCs of our time. And yet, on his brilliant new album, Cocodrillo Turbo, he sets out to prove that his lingual versatility is stronger than it’s ever been. “I don’t feel like I’m given the fucking respect that I deserve,” Bronson explains. Cocodrillo Turbo is Bronson demanding that respect. Cocodrillo Turbo is a record that hits immediately, but rewards deep listening and close readings.

Buy or stream “Subzero.”

Cocodrillo Turbo Tracklist:
Hound Dog
Tongpo ft. Conway the Machine
Estaciones ft. Hologram
Turkish ft. Meyhem Lauren
Jaguar prod by Roc Marciano
Zambezi ft. Roc Marciano
Ninety One
Storm of the Century

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