The annual John Lewis Christmas advert has arrived for 2020, and it’s soundtracked by Celeste. For this year’s edition of the now-famous annual tradition, the rising star has written a new song called “A Little Love”, with the advert being named ‘Give A Little Love’.
The new, largely animated advert focuses on kindness and charity over the series’ usual premise of gift-giving. John Lewis says it deliberately commissioned eight different animators as a way to support the struggling creative community during the coronavirus pandemic.
The campaign around the advert also sees the launch of the ‘Give A Little Love’ charity initiative, which aims to raise £5 million over Christmas and help 100,000 families in partnership with food redistribution charities FareShare and Home-Start. Watch the new John Lewis advert, soundtracked by Celeste, below.
The John Lewis Christmas advert has become a staple of the festive period in recent years. 2018’s much-acclaimed advert starred Elton John on a trip through the star’s life and career called ‘The Boy And The Piano’, while last year’s featured Bastille’s Dan Smith’s take of REO Speedwagon’s “Can’t Fight This Feeling” as well as special guest, Edgar the excitable dragon who has problems keeping his fire-breathing under control.
REO Speedwagon’s Kevin Cronin said, “We love Dan Smith’s version of “Can’t Fight This Feeling” and are pleased to have it star in this campaign, which now becomes the soundtrack to everybody’s Christmas preparations.”
Back in August, Celeste shared a song called “Little Runaway”, “It’s a song about losing your faith, even if just momentarily, and seeking answers from spirits and ghosts as nothing seems to make sense on this planet,” she explained.
After winning the BBC Sound of 2020 award in January, the singer has also debuted another new track called “I Can See The Change” which was produced by Billie Eilish‘s brother and collaborator, Finneas.
Click here to listen to the best of Celeste.