GRAMMY-winning, multi-Platinum band Imagine Dragons have unleashed an epic video for their latest single, the defiantly upbeat “Bones.”
In the clip, directed by visual pioneer Jason Koenig, a zombie apocalypse plagues Wall Street, turning the trading floor into a ghoulish nightclub complete with scattered limbs, 80s fashion, and dancing undead. The video for “Bones” made its broadcast premiere on MTV Live, MTVU and on the Paramount Times Square billboards.
Frontman Dan Reynolds is almost unrecognizable in the video as he takes care of business as a day trader. Things take a hard left, however, when brain-eating, dancing zombies appear. In many ways, it’s a love letter to Michael Jackson’s seminal 1983 “Thriller” video — which just happens to be a favorite of Reynolds’ children.
“It definitely served as the inspiration for the ‘Bones’ video,” Reynolds says. “I’ve always loved that ‘Thriller’ was both scary and playful. I didn’t know as a kid if I wanted to watch it again or not for fear of the ensuing nightmares, but I always came back for more with my eyes half-closed.” For his interpretation, the hitmaker came up with a sardonic twist: “The idea of punishing Wall Street with a zombie infection felt like an enjoyable time. And it was.”
Produced by Swedish duo Mattman & Robin, “Bones” is the first taste of Imagine Dragons’ forthcoming double album Mercury — ACTS 1 & 2 which is scheduled for release on July 1.
The single was originally released last month, shortly after “Enemy” reigned supreme on the Alternative chart. “‘Bones’ is a reflection of my constant obsession with the finality and fragility of life,” says Imagine Dragons frontman Dan Reynolds. “I’m always in search of some evidence that will convince me that there is more to come – that life is truly eternal in some sense. Having yet to find that, I try to at least dream of what conquering death would feel like in a song.”