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James Taylor Launches ‘Million Meals Challenge’ To Help North Carolina After Hurricane Florence

Taylor himself grew up in New Bern, North Carolina and wrote one of his most famous songs, ‘Carolina In My Mind’, about the area.

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James Taylor Million Meals Challenge

Iconic singer-songwriter James Taylor has launched the Million Meals Challenge to help people whose lives have been devastated by the effects of Hurricane Florence.

Taylor himself grew up in New Bern, North Carolina and wrote one of his most famous songs, ‘Carolina In My Mind’, about the area. The region is still reeling in the wake of Hurricane Florence last month: more than 4,000 homes in the town of New Bern alone were damaged, while railroad tracks were washed away, and repairs will cost at least $100 million.

“We’ve been hearing heart-breaking stories about people impacted by the hurricanes hitting our coast this season – storms have destroyed homes and communities throughout the southeast,” says Taylor, who with his wife Kim has decided to help out those struggling the area of New Bern and 22 surrounding counties with the James Taylor Million Meals Challenge. They are working with the Food Bank of Central & Eastern North Carolina and are pledging to match all donations until one million meals are provided to people in crisis “who desperately need the help,” says Taylor.

“I want you to join me in this challenge,” the star said on Facebook in a statement recorded at his home. “If you contribute, we will match your donation dollar for dollar until we have met our goal of a million meals and fulfilled our commitment to these neighbors through the food bank … We will be so grateful for your gift.” A North Carolina Food Banks website has been established, where those wishing to make a donation can do so.

Also in James Taylor news, the legendary singer-songwriter will be back on the road next year for an arena tour with guest Bonnie Raitt, which kicks off on 5 February in Cincinnati. After that ends in March, Taylor embarks on a Las Vegas residency that runs through May.

Explore Our James Taylor Artist Page.

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