Migos have released their highly anticipated new album, Culture III, out now via Quality Control Music / Motown Records. It is available on their official store with a limited Gallery Dept. capsule collection.
The anxiously awaited third installment serves as the finale of the blockbuster Culture trilogy. The project is stacked with A-list co-stars, including Drake, Cardi B, Justin Bieber, Future, Polo G, Youngboy NBA, the late Juice WRLD, and the departed Pop Smoke…to name a few. The group has celebrated the release with a music video for “Modern Day.” Between the jet-skis, rare automobiles, private planes, and smoke, Migos trade equally high-octane rhymes in this luxurious big screen-worthy visual.
Today, the crew will throw the ultimate PORTL party with the Migos Culture III Hologram. They’re set to host the hologram appearance simultaneously at 6pm ET/3pm PT via PORTL at select locations in Atlanta, Las Vegas, Los Angeles, and Miami. Check out venue info below.
Last month, they paved the way for the album with “Straightenin.” It has already racked up north of 52 million worldwide streams and 21+ million views on the music video. Plus, it holds the No.5 spot on Spotify’s Rap Caviar and popped off as “No.1 Most Added at Urban Radio.” Meanwhile, its predecessor, “Need It” [feat. YoungBoy Never Broke Again], has amassed 94.3 million Spotify streams and 56 million YouTube views on the music video.
Culture stands tall in the pantheon of great hip-hop series. The original platinum-selling Culture bowed at No.1 on the Billboard Top 200 in 2017 and garnered two 2018 GRAMMY nominations, including “Best Rap Album” and “Best Rap Performance” for the Billboard Hot 100 No.1 “Bad & Boujiee” [feat. Lil Uzi Vert]. On its heels, Culture II elevated Migos to rarified air. Not only did it capture No.1 on the Billboard Top 200 and pick up a double-platinum plaque, but they emerged as “the first rap group to tie the Beatles for most simultaneous Hot 100 entries” after the Fab Four clutched the record solo for 54 years.
Migos Culture III Hologram, live only on Friday, June 11:
ATLANTA (6pm et)
UNDERGROUND ATLANTA – 50 Upper Alabama St.
Atlanta, Georgia 30303 (PORTL on lower Alabama)
MIAMI (6pm et)
BITBASEL – 400 NW 25th St.
Miami, Florida 33127
LAS VEGAS – (3pm PT)
DRAI’S BEACHCLUB – 3595 S Las Vegas Blvd
Las Vegas, NV 89109
LOS ANGELES – (3pm PT)
TCL CHINESE THEATRE – 6925 Hollywood Blvd
Hollywood, CA 90028