The video was shot by The Lumineers’ Creative Director and Schultz’s longtime friend Nicholas Sutton Bell, on location at their alma mater of Ramsey High School in Ramsey, NJ, and featuring additional footage filmed earlier this year during the band’s sold out show at CA’s Santa Barbara Bowl.
“Nick told me he wanted to make this a video that was like a Nike commercial for artists,” Schultz says. “We loved the idea so we went back to our Ramsey High School to film the video – BIG thanks to RHS for letting us take over for a few days. It tells the story of three different artists in high school who just won’t quit.”
The 2x GRAMMY Award-nominated band’s fourth studio album, BRIGHTSIDE arrives Friday, January 14, 2022 via Dualtone in the U.S. & Canada and Decca Records for the rest of the world. The eagerly awaited album includes the chart-topping first single and title track, “BRIGHTSIDE,” which recently made history by ascending to No.1 on Billboard’s “Adult Alternative Airplay” chart – the band’s sixth time atop that ranking in less than 10 years. The Lumineers now boast the most No.1 singles among all acts on that chart in the span since achieving their first AAA chart-topper in 2012. In addition, “BRIGHTSIDE” continues its run at No.1 on Mediabase’s “Triple A” tally while also standing strong at No.3 on Billboard’s Alternative National Airplay” chart.
Produced by longtime collaborator Simone Felice and produced, mixed, and engineered by David Baron over two sessions in winter and spring 2021 at Baron’s Sun Mountain Studios in bucolic Boiceville, NY, BRIGHTSIDE marks The Lumineers’ first new music in more than two years as well as the band’s most joyous and spontaneous piece of work thus far.
The nine-song collection sees The Lumineers’ co-founders/co-songwriters Wesley Schultz and Jeremiah Fraites performing virtually all of the eclectic, effervescent instrumentation, with Baron on a wide variety of keyboards and backing vocals and more by Simone Felice, touring members Byron Isaacs and Lauren Jacobson, famed backing singer Cindy Mizelle (Bruce Springsteen, Dave Matthews Band), The Felice Brothers’ James Felice, and acclaimed singer-songwriter Diana DeMuth.