The Weeknd Teams With Billboard For Limited Edition NFT Collection

To celebrate “Blinding Lights” becoming the No. 1 song on Billboard’s Greatest Songs of All Time Hot 100 Chart and earning the distinction of being the all-time No. 1 song on the Hot 100 with 90 weeks, the artist born Abel Tesfaye and Billboard are releasing a series of NFTs featuring The Weeknd for auction on Monday, December 20.

The 7-piece animated NFT collection includes four designs: a 1-of-1 NFT featuring The Weeknd’s November 2021 Billboard cover — which announced his Hot 100 achievement — as well as three trading cards inspired by the music video for “Blinding Lights.” Each one is signed by The Weeknd.

“Through this collection, we’re excited to offer music fans a new, innovative format that allows them to engage further with our rankings and deepen their connection to an important milestone in music history,” Julian Holguin, president of Billboard, said in a statement. “The Weeknd’s NFTs capture the excitement that “Blinding Lights” inspires, and music fans and collectors alike will gravitate towards these NFTs and be proud to own them for years to come.”

The collection was created in partnership with Tom Brady’s NFT platform, Autograph, as well as popular NFT marketplace OpenSea, and Karvin Cheung, a Billboard collaborator, trading card veteran and founder of The Infinite. The NFTs go up for auction Dec. 20 at 5 p.m. ET on OpenSea; the auction ends Dec. 23 at 1 p.m. ET. Bids will be accepted in ETH. The Weeknd’s NFT collection is also available to view on Autograph; the singer-songwriter joined Autograph’s board of directors in the fall, and is helping launch its music vertical with this NFT collection.

Last week, FKA twigs unveiled her new collaboration with The Weeknd, titled “Tears In The Club.” The song has a more contemporary pop sound than the singer usually delivers, but still maintains the etherealness and distortion for which she’s become known.

Listen to the best of The Weeknd on Apple Music and Spotify.