DJ Snake Recruits J Balvin For ‘Noventa’
The two artists have joined forces for the first time since 2019.
DJ Snake and J Balvin have reunited for a new single entitled “Noventa,” an exhilarating song of the summer contender that effortlessly fuses cultures and genres from two of the biggest stars in music.
Following their first international smash hit, 2019’s “Loco Contigo,” the duo has reunited with the same energy. The track is one of the highlight collaborations featured on DJ Snake’s highly anticipated new album Nomad, slated for release later this year.
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“Noventa” – which means 90 in Spanish – is a nod to the nostalgic energy and colorful chaos of the 1990s, a decade that heavily influences both the track’s sound and its visual identity. Blending DJ Snake’s high-energy global production with J Balvin’s signature reggaeton style, the track is animated by a contagious melody, a hard-hitting beat, and Balvin’s smooth, commanding delivery.
Visually, the single’s artwork features a throwback logo inspired by the iconic look of old-school MTV, capturing the raw, playful spirit of the era. That same influence extends into the music video, which was shot on the streets of New York City and fully embraces a ‘90s aesthetic – from lo-fi VHS-style footage to street dance cyphers and vibrant urban visuals. Directed with flair and an eye for nostalgic detail, the video offers a dynamic tribute to the decade that shaped modern pop culture, while celebrating the creative chemistry between DJ Snake and J Balvin.
A powerful crossover moment for global music, “Noventa” is a cultural flashback with a modern twist, bringing the energy of the ‘90s into today’s global music scene. This new release expands DJ Snake’s influence spanning various genres and countries, creating music that resonates across continents. For J Balvin, “Noventa” continues his legacy of bold, genre-crossing collaborations that elevate reggaeton on the world stage.
