Doechii has released a video for “Persuasive,” her first release after signing to Top Dawg Entertainment. Directed by Omar Jones, the video is a dizzying merge of personalities, genre-bending and fashion-fluid.
“I had a very specific vision with the color pallet and aesthetic of this video,” says Doechii. “Omar was perfect for the job because he’s mastered this style; it was amazing working with him and his team! I envision my fans playing this video on their at home projectors during a kick back,” she continues. “The video is so full of life it can fill a space… like paintings.”
The single was produced by Kal Banx (Isaiah Rashad, J. Cole, SiR) and executive produced by Anthony “Top Dawg” Tiffith. Rolling Stone said, “‘Persuasive’ is an ode to late nights and partying just a little too hard, with Doechii – who has drawn comparisons to hip-hop visionaries like Missy Elliot – deploying her signature flow.”
Doechii, who was featured on TDE label mate Isaiah Rashad’s “Wat U Sed,” has been named one of Spotify’s “Most Necessary Artists to Watch in 2022” and tipped as Artist To Watch by Complex, Pigeons & Planes, and Hiphopdx. With her new TDE/Capitol partnership in place, Doechii’s reign has only just begun.
The Tampa-based rapper/singer/dancer/genre-disruptor/fashionista has dominated the internet since the release of her unwaveringly original EPs – 2020’s Oh the Places You’ll Go and 2021’s BRA-LESS – and the single “Yucky Blucky Fruitcake,” which has generated over 32 million streams on Spotify alone.
Doechii says, “The legacy of Capitol and TDE continues with me and my fans…and the legacy of my music starts right here, right now.”
“Top Dawg Entertainment is excited to partner with Capitol Records to provide a platform for Doechii to fulfill her artistic ambitions,” says Anthony “Top Dawg” Tiffith, founder of Top Dawg Entertainment. “Doechii’s energy is contagious and, together with Capitol, we’re committed to helping her share her gifts with the world.”