To celebrate their reign, Spotify has partnered with local visual artists in each of the artists’ respective places-of-origin to unveil bespoke murals. Passerbys in Toronto, Los Angeles, Raleigh, and New York can be on the lookout for these ‘Mt. Rapmore’ works of art starting today (January 13).
Each mural was specially designed by Jeks One, Luke Pollard, Jacob Rochester, and Anderson Bluu and was created in the likeness of each legend, hand-painted in locations dear to each artist’s heart. Upon visiting the murals, fans will be prompted to scan a Snapcode that will ask them what ‘their mood is today’ while shuffling through the artists’ collective discographies and landing on an album that represents their mood, which fans can listen to directly on Spotify.
“When the initial Mt Rushmore of 2010s Rap viral moment happened, we knew it had become so big that it deserved a physical installation in the real world,” says Carl Chery, Spotify’s Creative Director & Head of Urban Music, adding “Nicki, Cole, Kendrick, and Drake came of age at the beginning of the 2010s, setting the tone for hip-hop in the streaming era, and now 12-years later they are each legends in their own right and pillars of the genre. These murals are a celebration of their contributions, and we hope their locations in each artists’ hometown is meaningful to them and their fans.”
Cole’s mural is in Raleigh, North Carolina at 416 S Dawson Street, Raleigh, NC 27601. The
mural was made by Jeks One. Drake’s mural is in Toronto, Ontario at 224 Queen St W, Toronto, ON M5V 1Z6, Toronto Canada. The mural was created by Luke Pollard. Kendrick’s piece is located in Los Angeles, California at 69 Windward Ave, Venice, CA 90291. The mural was made by Jacob Rochester. Nicki Minaj’s mural is located in New York at 57 Kenmare St, New York, NY 10012. The mural is by Anderson Bluu.