Stalwart US punks Rise Against have shared the video for “The Numbers”, the second single from their upcoming album, Nowhere Generation, due out June 4 on Loma Vista Recordings. You can check the video out below.
“The Numbers” looks at the age-old struggle between power structures and the people they are in control of. The song becomes a reminder that we give power to the people who have control, and that we can take that power away from them. We still live in a democracy where we can do that.
On their new album, the outspoken band points a finger at big business and politics for stacking the social and economic deck against Millennials’, Gen Y’s, and Gen Z’s pursuit of The American Dream. Musically, the album is blazing, aggressive punk rock; lyrically, the eleven songs were inspired in part by input from band members’ young children and Rise Against’s community of fans.
Nowhere Generation was recorded at The Blasting Room in Fort Collins, Colorado under the tutelage of Jason Livermore, Andrew Berlin, Chris Beeble and long-time producer/engineer Bill Stevenson (Black Flag, The Descendents) who has worked with the band on nearly all of their acclaimed releases since their sophomore effort, 2003’s Revolutions Per Minute, and is often described as Rise Against’s “fifth member.”
For the Nowhere Generation project, the band worked with the Grammy-nominated creative director Brian Roettinger (Jay-Z, Florence and the Machine, No Age) to craft an impressive and truly inspired capsule of album offerings. Those include a CD in a soft pack jacket with a multi-page lyric booklet; a Deluxe album edition with a distinctive spinning wheel gatefold jacket with die-cut front cover; a 12-page album art booklet insert, and a bonus 7″ featuring two “Nowhere Session” versions of album standouts “Nowhere Generation” and “Broken Dreams, Inc”; special vinyl color variants for retail worldwide as well as the band’s webstore.