Watch The Video For Somi’s New Single, ‘What You Waiting For’

The new K-pop sensation first came to prominence after winning the survival reality program ‘Produce 101’ and later as a member of the girl-group I.O.I.

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Photo: F. Clean

K-Pop’s newest sensation, Somi, has released “What You Waiting For”, her debut single for her new label, Interscope. The song was co-written by Somi and BLACKPINK writer/producer Teddy and Danny Chung and you can check the official video out below.

With a Canadian-Korean background, Somi first came to prominence after winning the survival reality program Produce 101 and later as a member of the girl-group I.O.I. She made her solo debut in 2019 with her single “Birthday.”

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YG Entertainment veterans BLACKPINK have already found extraordinary success with Interscope thanks to their overseas promotions, blazing the path for fellow K-pop talent to follow. Labelmates Somi and BLACKPINK have been supportive of each other’s activities even before Somi signed with IGA.

Somi shared BLACKPINK’s recent smash “How You Like That” on her Instagram, while BLACKPINK member Lisa appeared on Somi’s webshow “I Am Somi” earlier this year.

“I’m very excited to join the Interscope and Universal Music family,” Somi said of her new signing, speaking with Variety. “They have a great roster of artists I love and a long history of breaking acts. I’m looking forward to the next steps in my career and can’t wait to share my music with the world!”

Sam Riback, EVP and Head of A&R at Interscope, adds, “Somi stands-out with her unique and worldly approach to pop music. She is poised to be the next international breakout artist and is yet another great addition to the blossoming relationship we continue to build with [Black Label co-founder] Teddy Park, Black Label and the entire YG family.”

At just 19-years-old, Somi has already had a prolific career in music and television. She got her start in 2013 appearing on the Children’s Day special of Let’s Go! Dream Team Season 2, and later competed in the reality survival program Sixteen, but was eliminated in the final round. She later placed first in Produce 101, another survival reality show, and subsequently joined the girl group I.O.I. under YMC Entertainment. In 2017, it was revealed she would be exiting I.O.I. to pursue her solo career with YG Entertainment.

“What You Waiting For” is out now and can be bought here.

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