Easy Life have released their new single “Daydreams”, which received its first play as Annie Mac’s Hottest Record in the World on BBC Radio just moments ago. You can check the track out below.
The first taste of the band’s hugely-anticipated debut album, “Daydreams” follows Easy Life’s acclaimed mixtape Junk Food (which went top 10 in the UK), their crowning as ‘Best New British Act’ at this year’s NME Awards, and a recent inclusion on BBC Radio 1’s prestigious Brit List (alongside ‘Sangria’ collaborator Arlo Parks, and the likes of Beabadoobee).
Easy Life also saw 2017 anthem “Nightmares” go viral earlier this summer, having reached top 15 on iTunes following its pivotal scene in Michaela Coel’s hit BBC/HBO drama, I May Destroy You.
From “Nightmares” into “Daydreams”, and Easy Life’s graduation into the UK’s biggest new band. Musically lush but lyrically melancholic, “Daydreams” re-imagines an Aretha Franklin favourite (via the guys’ lifelong love of hip-hop and R&B) into a soundtrack of modern-day escapism.
“Like most of us,” comments frontman Murray, “I’ve spent the whole year sat at home daydreaming about a possible alternate reality. Born out of boredom and idleness, “Daydreams” is as much about getting drunk as it is about falling in and out of love.”
Even in their more introspective moments, “Daydreams” showcases Easy Life’s winning way with the minutiae and occasional absurdity of everyday life: few other future pop stars, after all, would include a verse name-checking Berocca.
Befitting their glass-half-full approach, Easy Life in a global pandemic remains an optimistic and affecting prospect. Whether protesting in their local Leicester neighborhood, Zooming with fans, connecting with students locked-down at university or letting loose a series of saxophone covers (ranging from the ‘Mario Kart’ theme to ‘Game of Thrones’), it’s a philosophy of positivity that has been there ever since Easy Life started out in 2017.
Back then, Easy Life’s escapist outlook seemed fairly straightforward. The band was formed off the back of Murray’s upbringing on his parents’ turkey farm, with a colorful backstory that includes a stint managing a local milkshake shop, losing one’s self in Berlin, and culminated in the five-piece assembling at Horse Meat Disco. Three hugely-accomplished mixtapes later, however, and Easy Life have earned their stripes as universal but unusually intimate songwriters: that rare group who appear as at home baring their souls as they are tackling the environment (“Earth”), politics (the Trump-skewering “Nice Guys”, the cautionary “Dead Celebrities”) or the fragility of male mental health (“Nightmares’’).
A group formed – right down to the name itself – as an antidote to the hardships of the present day, Easy Life increasingly look like the UK’s essential breakout act. The band’s hard graft and boundless creativity has seen them develop an impassioned worldwide following, now keenly awaiting their debut album.