Just one week ahead of his highly-anticipated Changes, Justin Bieber has unveiled another track from the upcoming album. The inspirational ‘Intentions’ features Quavo, and the tune is accompanied by an equally empowering video, which you can check out below.
Directed by Michael Ratner, the ‘Intentions’ clip draws attention to the plight of women and children in need, and raises awareness (and funds) for Alexandria House, whose mission is to help those folks move from crisis to stability. Bieber is front and centre in the clip, which dropped at midnight and tells the stories of three “graduates” of the L.A.-based not-for-profit Alexandria’s transitional housing programme.
The cut is one of a few collaborations on Bieber’s new record, which will also feature the likes of Travis Scott, Summer Walker, Post Malone, Clever and Lil Dicky.
‘Intentions’ follows previously-released singles ‘Yummy’ and the Kehlani team-up ‘Get Me,’ all of which will be included on Changes, out on Valentine’s Day, 14 February.
Yesterday, Bieber announced that he will celebrate the release of Changes by playing a small show at the Indigo at The O2 in London on 11 February. The exclusive fan event has been billed as “an evening with Justin featuring acoustic song performances and Q&A”.
In order to attend, fans can get exclusive access to the ticket sale for the event by pre-ordering Changes from Bieber’s official store before 4pm GMT on Saturday, 8 February.
The Canadian pop sensation also reached a new milestone this week, becoming the first artist to rack up 50 million subscribers on YouTube, the very platform his longstanding manager Scooter Braun discovered him on back in 2007.
It was only fitting that Bieber returned to the very platform that made his famous, with the release of his 10-part docuseries, Justin Bieber: Seasons. The series has the most-watched debut episode on YouTube in its first week to date, reaching 32 million views in the first seven days.