Katy Perry returns to her infectious pop form with the new single ‘Never Really Over’, produced by electronic pop star Zedd.
In the music video, Perry transforms into a retro earth goddess, trying to eat, prey, love her way out of a breakup.
In the visual, Perry appears in a colourful commune, trying various coping methods and new-fangled therapies, from cupping hearts on her back to acupuncture, surrounded by a sect of hippie followers.
“I worked on this song when I was on tour, and I don’t really do that,” said Perry in a statement. “It’s produced by Zedd and I brought him the song and said wow it sounds amazing. Specifically, the lyrics in the second verse which I love is – ‘I guess I should try to go to therapy to try to get you out of my brain, I can’t even go on the internet, without even checking your name’”.
This marks the second collaboration between Perry and Zedd after the pair teamed up earlier this year on the track ‘365’. While ‘365’ depicted the duo as futuristic humanoids, ‘Never Really Over’ showcases a softer side of Perry, with flowing long hair and a kaleidoscopic dress.
Leading up to the new single, Perry hosted a special fan event at Youtube’s space in Los Angeles the night before, hosting a live Q&A and even getting matching tattoos with her fans. Perry is no stranger to the platform, having holed herself up in an apartment and live-streaming her day-to-day for Youtube during the rollout of her last studio album, Witness in 2017.
During the Q&A, Perry elaborated on the meaning behind the new single. “It’s really just a song about the choices we have in life to take steps forward or backward,” Perry said.
“How your mind is extremely powerful, and if you don’t take those steps forward, as hard as they may be, you can take a step backwards into a loop that you don’t love.”
For many fans, ‘Never Really Over’ sounds reminiscent of Perry’s Teenage Dream days and the kind of earwormy, buoyant pop music she excels at, while the accompanying video allows her to go full camp.
Listen to ‘Never Really Over’ here.