UK rapper and singer Stefflon Don has returned with a new single “Move,” along with an accompanying music video.
“Move is inspired by the old me, the Steff that the world was first introduced to,” says Don. “I felt like it was needed to come back with something hype, feisty and rooted.”
Produced by Troyton, who has previously worked on tracks with Sean Paul, Ne-Yo, and Robyn, “Move” – and its Remi Laudat-directed visual – captures Don in her full vibrant form.
“I’m bad, she’s mad, but what’s new?” Don sings smoothly on “Move.” Then the fiery confidence of her rapping cuts through the track as she continues, “Man are mad, gyal. They don’t know they’re talking to a bad gyal.”
The video is a veritable feast of fashion as the rapper-singer “dons” various looks, from blazing red dreads to platinum blonde locks and gem-covered nails.
The Jamaican-born artist’s Caribbean influences are on full display throughout the upbeat track, highlighting the most enticing characteristics of Don’s artistry.
Since being recognized by BBC’s Sound of 2017 following the release of her debut single “Hurtin Me” (featuring French Montana), the multi-lingual and multi-cultural Don has released a 16-track mixtape, SECURE, and a flurry of singles.
Amassing an eclectic group of collaborators, Don has worked with Future, Lil Kim, Skepta, Mariah Carey, Charli XCX, and more. She was also featured alongside Big Sean on a remix of Halsey’s “Alone” and alongside Mabel on RAYE’s “Cigarette” in 2018.
Last year Don released “Phone Down” featuring labelmate Lil Baby and appeared alongside Sean Paul, Wiley, and Idris Elba on “Boasty.”
The first British female rapper to be featured on Spotify’s renowned Rap Caviar playlist as well as the first to appear on the XXL Freshman cover, Don has already made a lasting impact as a Motown and Quality Control Music artist.
Listen to “Move” here.