New Interactive Exhibit Opens At ABBA Museum
Visitors will get a chance to explore a rich, interactive journey through the careers of Anni- Frid, Björn, Benny and Agnetha.
Following the news of ABBA releasing new music and the forthcoming Mama Mia! Here We Go Again, ABBA The Museum has also unveiled an new exhibit that seeks to answer the question, what happened after ABBA stopped performing as a group?
“Since we started (the ABBA Museum) in 2013 the most frequently asked question has been ‘what happened afterwards?’ after 1982 when Abba split”, says Björn Ulvaeus at the opening of ‘Some Music Never Dies – It Multiplies’ exhibition in Stockholm, Sweden.
“But people here at the museum kept pestering me and said ‘you should tell the whole story’. I held back but now I have succumbed”, Ulvaeus continued.
Five years after the museum first opened, fans will get a chance to explore a rich, interactive journey through the careers of Anni- Frid, Björn, Benny and Agnetha through 15 new attractions that opened to the public on 8 May.
Thirty-six years after the Sweden’s most successful group stopped performing together, the group’s music is more popular than ever, with their 1992 compilation ABBA Gold experiencing a spike in sales. Now with the announcement of their reunion and two news songs, ABBA is back in the news.
“The ABBA story did not end in 1982. One thing led to another, and the journey continued. We now see that in this exhibition”, said Agnetha Fältskog.
As part of the new interactive elements of the museum, visitors will be able conduct a virtual orchestra playing a piece of the music score from Chess, sing along with Benny Andersson’s orchestra and interact with characters in Mamma Mia!.
The exhibit also features never-before-seen interviews, film clips spanning the 35-plus years of ABBA appearances and performances and countless photos.
“We never really bade farewell to one another. We wanted to try new things, and the time never seemed right for a reunion. Yet the music has, of course, never left me. Much of what we achieved during the years after ABBA is now presented in the exhibition”, said Andersson.
The exhibit is officially open to the public. For more behind ABBA’s remarkable career, check out the ABBA Artist Page.