Brenton Wood Gets An Apple Watch Timecheck

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We all know how TV commercials can bring old songs back to life, and the latest artist to benefit is American pop-soul singer Brenton Wood, thanks to Apple.

The man from Shreveport, Louisiana — happily still with us, at the age of 74 — is best-known for his 1967 international hit ‘Gimme Little Sign,’ which went to No. 9 on the Billboard Hot 100 and No. 8 in the UK, with total sales of more than a million copies. But it’s his US hit immediately before that which is the subject of new attention.

Wood’s ‘The Oogum Boogum Song’ reached No. 19 on the R&B chart, also in 1967, and No. 34 on the pop chart. Now it’s being featured in the new commercial for the Apple Watch, which features actress Lake Bell. Take a look and a listen in this brief clip:

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Apple are not the first company to use ‘The Oogum Boogum Song.’ It has previously been featured in the films Colors, in 1988, and Almost Famous n 2000. It’s also been used in such TV series as Beverly Hills, 90210, Eastbound and Down and Treme.

Listen to ‘The Oogum Boogum Song’ on Brenton Wood’s Oogum Boogum album on Spotify

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