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Check Out A New Budweiser Super Bowl Ad Soundtracked By The Band’s ‘The Weight’

The song was featured on the band’s debut album ‘Music From Big Pink.’

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The Band - Photo: Gijsbert Hanekroot/Redferns
The Band - Photo: Gijsbert Hanekroot/Redferns

The Band’s “The Weight” can be heard in a new Super Bowl LVIII commercial for Budweiser.

The ad begins with an instrumental version of the track before evolving into the original song. The commercial features Bud’s famous Clydesdale horses delivering beer to a very thirsty bar. Check out the trailer below.

Budweiser | Super Bowl LVIII Old School Delivery

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The track was featured on the band’s debut album Music From Big Pink. Released at the height of the psychedelic era, Big Pink sideswiped a music scene that had become reliant upon finding itself in lysergic experiences and extended instrumental wig-outs.

From the group’s modest billing (not even named on the sleeve, they chose the name The Band because, up to that point, that’s all they’d ever been behind the marquee names they’d toured with) to the folk-art cover painted by Bob Dylan, the album created something truly new from its arcane influences.

Released on July 1, 1968, Music From Big Pink emitted a mystique all unto itself. Bookended by a trio of Dylan numbers, opener “Tears Of Rage” and closing duo “This Wheel’s On Fire” and “I Shall Be Released,” it offered the first hint of how any of the infamous “Basement Tapes” songs should have sounded by the musicians that first recorded them.

Though the 1967 sessions that Dylan held at Big Pink with The Band while recuperating from a motorcycle crash (and the demands of his ’66 world tour) were already the stuff of legend – and, thanks to leaks of acetates, had spawned numerous covers – the Big Pink album versions were the first released by anyone who was actually present during those hallowed “Basement Tapes” sessions.

The emotional core of the album is “The Weight,” which features drummer Levon Helm on lead vocals. It has become the group’s defining song in a discography full of folk-rock masterpieces; a timeless artifact from Americana’s heyday that is as powerful today as when it was released.

Buy or stream the 50th Anniversary Edition of Music From Big Pink.

7 Comments

7 Comments

  1. Rita

    February 9, 2024 at 9:12 pm

    FB
    You think we forget your agenda, think again!

  2. Paul Mojo

    February 10, 2024 at 1:30 am

    I guess that I cannot RESIST noting that back in about 2008 I had the distinct pleasure of chatting with Robbie Robertson.

    Upon our encounter I simply stated that this was nothing short of an HONOR for me.

    I don’t think that I can BEGIN to express just how surreal the moments were.

    …An absolute GEM of a soul, amazingly down-to-earth (nothing at ALL pretentious in our time chatting).

    I sincerely wish I could say that this was COMMON over here in Hollywood.

  3. Ron Kennedy

    February 11, 2024 at 3:37 am

    With this ad, the Clydesdale excrement aroma puts me further off AB products.

  4. Mugen

    February 11, 2024 at 8:37 am

    It’s amazing how stupid these freaks are! Budwiser is over! No resurrection of the ultimate failure! No body likes queen beer period!

  5. Kevin Wade

    February 11, 2024 at 5:46 pm

    Just enjoy the commercial. It was good, and
    enhanced an already excellent advertisement.

  6. Ronnie Spaziante

    February 12, 2024 at 4:53 am

    This is not what was aired during the game. The actual commercial was like 10 secs. long.

  7. Craig

    February 16, 2024 at 11:20 pm

    They’re all dead the family sold out

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