Sting & Shaggy have today launched a new video for their single, ‘Just One Lifetime,’ helmed by acclaimed director Joseph Khan, whose credits include U2, Taylor Swift, Eminem, Katy Perry.
The pair previously released an animated visual for ‘Just One Lifetime’. Directed and animated by Judit Boor, it was an old school, feel-good affair which cartoon versions of Sting and Shaggy dancing on a beach with other animated characters.
‘Just One Lifetime’ is taken from the duo’s Grammy Award-winning album, 44/876. As uDiscover Music previously reported, the collaborative album was inspired by Sting & Shaggy’s mutual love for Jamaica and was released in April 2018. The record has since spent over 20 weeks atop Billboard’s Reggae Album chart. Following a critically-acclaimed world tour, the iconic duo, both managed by The Cherrytree Music Company, have just announced a series of intimate UK concerts from May 19 – 25. For further information, please visit Sting’s official website.
Sting and Shaggy were initially introduced by Martin Kierszenbaum, Sting’s manager and Shaggy’s former A&R executive. After Sting heard a new track Shaggy was working on, they decided to go into the studio together. Initially, the plan was only to record ‘Don’t Make Me Wait,’ but the rhythms, lyrics and melodies flowed readily between these two accomplished musicians and, as a result, more new songs emerged.
Sting and Shaggy wrote and jammed together for a few weeks in New York City, creating music that seamlessly blends Caribbean rhythms—in traditional and modern styles—with pop craftsmanship and rock energy.
To realise their new album, 44/876, Sting and Shaggy were joined in the studio by musicians and writers from Jamaica and New York including the legendary Robbie Shakespeare of Sly and Robbie, dancehall sensation Aidonia, DJ Agent Sasco and Sting’s long-time guitarist, Dominic Miller as well as writers Tyrantula, Dwayne ‘iLLwayno’ Shippy, Shane ‘Gold Tips’ Hoosong, Machine Gun Funk and Patexx.
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