Dire Straits Arrive In The US Charts

January 6, 2017

The very mention of Dire Straits conjures thoughts of millions of fans, global success and multi-platinum sales. But Mark Knopfler and the band toiled extremely hard to make that happen. Their first single, ‘Sultans Of Swing,’ was a critical success but a commercial failure when it first came out in the UK in May 1978, and when the self-titled parent album came out soon afterwards, its chart imprint was modest, with an initial No. 38 peak. The American release followed in October, and then on 6 January, 1979, Dire Straits gave the band their first-ever appearance on the Billboard album chart.

By that time, their reputation as a live attraction was matching that of the funky little band that Knopfler wrote about in that soon-to-be-trademark single. 1978 was a year packed with Dire Straits’ own shows, support tours with Talking Heads and the Climax Blues Band, a short residency at the Marquee Club and their first headline tour, all in the UK; and then sellout dates in Germany, Holland and Belgium in the autumn, as the album became a huge success in Australia and New Zealand.

The debut LP, produced by Muff Winwood, made a healthy start at American radio, with the result that the 6 January, 1979 edition of Billboard showed Dire Straits on the main album chart for the first time, debuting halfway up the list at a healthy No. 101. The following week, the record was listed in Billboard as a National Breakout, climbed to No. 93, and an ad that ran in the same issue described it as “the last word in first albums.”

Dire-Straits-Sultans-Of-Swing

In February, as the record continued its climb, the band began a huge, 51-date North American tour, famously attended in Los Angeles by Bob Dylan. That led to Knopfler’s fruitful working relationship with him, which extends to this day. The Dire Straits album went on to a No. 2 peak in the States, spending 41 weeks on the chart and reaching double platinum status. ‘Sultans’ became a No. 4 hit on the Hot 100, and on its UK reissue, hit No. 8. With that momentum, the album rebounded to No. 5 in Britain, went on to sell a million, and the band never looked back.

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13 comments

  1. Zach Elmquist
    Reply

    Never has an act played with the precsion that Dire Straits gave at live shows and not a note was wasted on any or their studio albums.

  2. francis gabriel fernandes
    Reply

    Feelsgud to read lis,en and recall anything that is of Dire Straits
    My al time favourite. one and the only band

  3. Beate Weiß
    Reply

    Liebe Freunde der Dire`s ,
    kommt nach Leipzig und hört Euch die Scuttles an: Musik der Dire Straits und Martk Knopflers vom Feinsten. Hier zu hören im Tonellis am 7.2.2015.

  4. Paul Rodenhuis
    Reply

    2JJ (DoubleJ) in Sydney played Sultans from May, giving it high rotation. Commercial stations didn’t play it because Sit was 7 minutes long – they only played 3 min pop. Eventually the commercial stations picked it up. I bought the album the day it was released in August. Loved it from first hearing.

  5. Adriana Cristina Soares Teixeira
    Reply

    Amo essa banda meu pai que me apresentou o Mark Knopfler e demais meu sonho e conhecer ele

  6. Blackeye
    Reply

    Dire Straitsoneofmy all time favorite bands.this is one of my favorite albums by the band. Not a bad song in the bunch. Sultans of Swing is great, but Down to the Waterline, Six Blade Knifed, Wild West End – they’re all good. Lions Isaac favorite also. There’s just not a bad song on this album.

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