The horror film-inspired video is directed by Pablo Rochat, with noir-esque black and white visuals that include vintage cartoons, old archival clips, and shots of the three rappers casually hanging with each other while wielding huge knives.
Upon release, Certified Lover Boy debuted in the No.1 spot on the Billboard 200 and had the best week for any album release this year, Billboard reports. The new album unseated Kanye West’s Donda (which has fallen to No.2), and marks Drake’s 10th No.1 album.
It was recently reported that Certified Lover Boy officially broke the Spotify record for most streamed album in a single day. The project, released September 3, finds Drake displacing himself as the record holder. The rapper previously achieved the most streamed album in a single day record with his 2018 album Scorpion which racked up 132 million streams in its first day on the platform.
Alongside the album’s release on Friday, September 3, Drake shared the music video for his Certified Lover Boy collaboration with Future and Young Thug, “Way 2 Sexy.” The visual, which finds all three of the rappers tapping into their acting skills and portraying different characters, has reached nearly 23 million streams since its release.
For Certified Lover Boy’s official Apple Music bio, Drake described the album as “a combination of toxic masculinity and acceptance of truth which is inevitably heart-breaking.” The bio also included a dedication of the album to the late Nadia Ntuli and Mercedes Morr.
Drake produced Certified Lover Boy himself alongside Noah “40” Shebib, Oliver El-Khatib and Noel Cadastre. The project marks the rapper’s first official album release since Scorpiondominated in 2018 with singles like “Nice For What” and “In My Feelings.” In the interim, Drake did release two mixtapes, Care Package and Dark Lane Demo Tapes, in 2019 and 2020, respectively.