Standing out as the top-selling record of 2020 worldwide, Taylor Swift’s critically-acclaimed album, folklore, has achieved “the longest consecutive run at No. 1 since 2016” with six straight weeks atop the Billboard 200.
This success has translated worldwide as the record clinches No. 1 on three continents. Across the pond, folklore notably became “the only album in the UK to spend three consecutive weeks at No. 1 in 2020,” and Swift emerged as “the first international artist since May 2019 to log three consecutive weeks at #1 on the Official Album Chart in the UK.”
Down under, Swift became “the first female artist since February 2019 to hold No. 1 on the Official Album Chart in Australia for four consecutive weeks.” In addition, folklore captured No. 1 on the Official Album Chart in Ireland for four non-consecutive weeks and seized the top spot for three weeks in Canada.
Folklore is nearing 3 million worldwide album equivalents and 2 billion streams in a little over a month. Upon release, it reached No. 1 on iTunes in 90 countries. These latest achievements follow a series of records set by folklore. During release week, it shattered the global record for first-day album streams on Spotify by a female artist with 80.6 million streams and delivered the most-streamed pop album on Apple Music in 24 hours with 35.47 million streams.
Additionally,the album set the U.S. and Worldwide Amazon Music Indie/Alternative Streaming Record. Folklore raised the bar with the biggest first week album streams by a female artist in the UK in 2020 and biggest first week album streams of Taylor Swift’s career in the UK.
The lead single from the album, “Cardigan,” debuted at No.1 on Billboard’s Hot 100 and the Global Spotify chart, claiming the most daily Spotify streams in 2020. It also soared to No.1 on iTunes song chart and was the most added song at Top 40 and Hot AC radio airplay charts nationwide. The song was also added straight to the A list on BBC Radio 1 in the UK.
Taylor Swift is the only artist to have seven albums each sell at least 500,000 copies in a single week (Fearless, Speak Now, RED, 1989, reputation, Lover and folklore). She is also the first and only female artist in the 21st century to score five No. 1 studio albums in the UK.