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‘Sgt. Pepper’ Immersive Experience To Thrill Beatles Fans In Liverpool

Tate Liverpool and National Museums Liverpool are presenting Giles Martin’s Dolby Atmos mix of the landmark 1967 release, “transporting” the audience to Abbey Road Studios.

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Sgt Pepper's Beatles

Beatles fans have the new opportunity to enjoy an immersive and free experience with one of their greatest albums, in their home city, and listen to Sgt. Pepper’s Lonely Hearts Club Band as they’ve never heard it before.

Tate Liverpool and National Museums Liverpool are presenting Giles Martin’s Dolby Atmos mix of the landmark 1967 release, “transporting” the audience to Abbey Road Studios, where the album was made, as The Beatles appear to perform all around them.

Sgt Pepper’s Lonely Hearts Club Band: The Immersive Experience will be held at the Dr Martin Luther King Jr Building, Royal Albert Dock Liverpool. It opens on 19 December and will run until 9 January 2020. As Martin says: “Sgt. Pepper’s Lonely Hearts Club Band is one of the most important and ground-breaking albums of all time. In many ways it changed how records could be made.

“The Beatles stopped just simply making music and started painting pictures with sounds that hadn’t been heard before. Experiencing this Dolby Atmos mix allows us to fall into the record and to totally immerse ourselves in the fantastical world that was so beautifully created at Abbey Road Studios over 50 years ago.”

Tickets are free, but the organisers advise that advance booking is essential. It’s recommended for ages 12+, and there’s a limit of two tickets per booking. The running time is 45 minutes. Daily time slots for the experience are 10am-10.45am, 11.30am-12.15pm, 1-1.45pm, 2.30-3.15pm and 4-4.45pm. Audiences are requested to arrive 15 minutes before the show starts. It’s closed on 24, 25, 26 and 31 December and 1 January. Tickets are available from National Museums Liverpool’s website now.

Fans can continue their Beatles experience, and the connection with Sgt. Pepper’s, at the city waterfront, where they can see designs on the walls of he the Tate Liverpool café by Sir Peter Blake, who designed the album’s famous cover with Jann Haworth. His Dazzle Ferry operates on the Mersey and his Dazzle Flags are also in the café. Blake, recognised as the godfather of British pop art, has a long time association with the John Moores Painting Prize at the Walker Art Gallery. He was its junior prize winner in 1961, a juror in 2006 and is now patron of the prestigious prize.

“The Beatles are part of Liverpool’s DNA,” says Paul Gallagher, deputy director of the Museum of Liverpool, “but it’s rare that you’re able to work with the music industry experts who hold their legacy so close. It’s fabulous that technology has caught up to allow us to hear, for the first time in such clear detail, the innovation and incredible imagination of the group. The cutting edge sound and the immersive experience will blow visitors away.”

Listen to the best of The Beatles on Apple Music and Spotify.

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