Showtime has announced it will air a new feature documentary that will give a behind-the-scenes look at how The Weeknd’s impressive Super Bowl halftime performance came together.
Directed by Emmy-nominated director Nadia Hallgren (who helmed the Michelle Obama documentary Becoming) The Show dives into how the singer packed a career-spanning, history-making performance into just 13 minutes.
The 90-minute film is set for release later this year, will examine how The Weeknd, producers, and Roc Nation pulled off an event of this scale during a global pandemic.
“The Pepsi Super Bowl Halftime Show is undoubtedly the world’s biggest stage, producing the most viewed and talked about moment in music every single year. The pressure to deliver an iconic, memorable and entertaining performance is felt well beyond the artist, as there are a number of people – behind the scenes – who are vital to its success,” said Todd Kaplan, VP of Marketing – Pepsi.
“With our new documentary coming to Showtime, we are taking fans on the emotional and thrilling journey of what it takes to make the biggest show of the year – with the added complexity of doing so amidst a global pandemic.”
Nearly 100 million people around the world tuned in to watch the Weeknd’s halftime performance, which led to a 385 percent increase in music sales in the US alone, according to Billboard.
Shortly before his Super Bowl performance, the singer announced the details of his ‘After Hours’ world tour. The 104-date global tour will kick off on January 14, 2022 in Vancouver at Pepsi Live at Rogers Arena with stops in Chicago, Dallas, Los Angeles, Miami, Paris, Berlin, and more, before wrapping November 16th in London at The O2.
Due to overwhelming demand, The Weeknd will also be adding dates in Australia, Southeast Asia, South America, and Mexico to the ‘After Hours’ Tour, to be announced.
Visit the official site for more tickets and tour details.