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will.i.am’s Britney Spears-Assisted ‘Scream And Shout’ Video Surpasses One Billion Views On YouTube

The track was originally released in 2013.

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Jaime Nogales/ Medios y Media/Getty Images
will.i.am and Britney Spears, ‘Scream & Shout’ - Photo: YouTube/Interscope Records

will.i.am, who is widely celebrated as a solo artist and the frontman of Black Eyed Peas, has reached a new milestone. His massive, Britney Spears-assisted “Scream and Shout,” which was originally released in 2013, has officially surpassed the one billion view threshold on YouTube. Check out the video below.

DMX - Let Us Pray
DMX - Let Us Pray
DMX - Let Us Pray

Born William James Adams Jr. in East Los Angeles, March 1975, will.i.am was raised in a mostly Hispanic housing project wherein he learnt a love for Latin and R&B with a tropical beat. Coming from a single-parent household Will was encouraged by his mother to avoid gang culture and concentrate on his musical ambitions. As a high school teen, he came into contact with Compton rapper Eazy-E and his first proper group Atban Klann won a contract with Ruthless Records in 1992.

will.i.am - Scream & Shout ft. Britney Spears

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Rapidly immersing himself in the rave scene that crisscrossed and fertilized over the Atlantic Will 1X, as he was then known, recorded with Eazy-E and suitably inspired began to dismantle his original outfit and rebuild them into what became The Black Eyed Peas. The early Peas albums Behind The Front and Joints & Jams had an electronica edge with oodles of phat phunk and it was that style that he brought into the room for his own debut, the jazz-tinged Lost Change. Ever the student of sound this disc enabled him to experiment with trip-hop, horns, fuzzed-up electric rock and odd fusions suggestive of a mash-up between Radiohead and reggae.

#willpower was released in 2013 and marked first foray into worldwide top tens (No.3 and Gold in the UK, No.1 on the US dance/Electronic chart, Platinum in New Zealand). The stand out in terms of recognition has to be the aforementioned “Scream & Shout,” a truly madcap slice of electro house that features Britney Spears with the sizzle button turned to max.

Other highlights include “#thatPOWER” (ft. Justin Bieber), a club heavy hip swiveller with a sweet melody that also busts up the charts. “Fall Down” (ft. Miley Cyrus) completes a clean sweep of teen idol mashups.

Buy or stream #willpower (Deluxe).

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