Vevo has announced 2 Chainz as the next artist in their Ctrl. series with a special performance of “Bet It Back” and “10 Bracelets.”
Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians making an impact in today’s music scene – both emerging and established. 2 Chainz’s performances follow sessions from Rick Ross, Common, Rapsody, Fat Joe, Jeezy, Jadakiss, Fabolous, A$AP Ferg, and more.
“Bet It Back” and “10 Bracelets” are off 2 Chainz’s new album, Dope Don’t Sell Itself – his self-proclaimed “last trap album.” His seventh studio album, Dope Don’t Sell Itself includes features from Vevo’s 2021 Most Viewed Artist in the US, Lil Baby, former Vevo Ctrl artists Moneybagg Yo, Swae Lee, and 42 Dugg, as well as Roddy Ricch, Lil Durk, and more.
In the cinematic video, 2 Chainz and Lil Baby are in a warehouse with walls that resemble shipping containers, accompanied by a seductive woman who pours them drinks. The cars and jackets gleam with the jewelry, giving the duo undeniable swagger.
2 Chainz took an innovative approach to promoting his new album. Before its release, he hosted an exclusive listening session, merch drop, and experiential album launch at a pop-up “Stash Box.”
Powered by Amazon Music, The Stash Box – a larger than life replica of the album art for Dope Don’t Sell Itself – is rumored to continue its tour across the country as fans get acquainted with the album.
The cover art for the record features a hand holding a blunt and a shoebox stuffed with cash. In typical 2 Chainz fashion, the wrist is glowing with jewels. The project includes a number of high flying singles, including “Pop Music,” which features Moneybagg Yo and Beatking.