K-pop superstars BLACKPINK set the record for the most viewed YouTube Premiere event with their music video ‘Kill This Love’.
YouTube confirmed that ‘Kill This Love’ earned 56.7 million views in its first 24 hours on the platform, beating out the premiere for Ariana Grande’s ‘thank u, next’.
“We can confirm Blackpink’s music video for ‘Kill This Love’ set an all-time record for the biggest YouTube Premiere with over 979,000 peak concurrents,” a YouTube representative told Billboard.
Even compared to their K-pop predecessor South Korean rapper Psy who previously broke the work record for the most Youtube views, ‘Kill This Love’ took two days and 14 hours to reach the landmark.
In addition to becoming the biggest YouTube Premiere of all time, ‘Kill This Love’ is also the fastest music video to reach 100M views and the most viewed music video debut in YouTube history, earning 56.7 million views in its first 24 hours
With the success for their Kill This Love EP, released last week, the wildly popular girl group might even surpass the K-pop boy band BTS who previously experienced similar crossover success in the US.
The genre-mashing video has all the makings of a great K-pop video, including flashy visuals and a kaleidoscope of settings and costume changes.
Earlier this year, the band made their US television debut on The Late Show With Stephen Colbert with a performance of their hit ‘뚜두뚜두 (DDU-DU DDU-DU)’. Their hit single from 2018 also became the most-viewed music video from a K-pop group on YouTube.
Members Jennie, Lisa, Rose and Jisoo continue to make history, as the first K-pop group to play at Coachella.
To mark the occasion, YouTube said it will for the first time stream a performance from the Coachella festival on the giant ‘Beast’ screen in Times Square in New York City.
For those who can’t make it out to the desert, Youtube will also be live-streaming the entire Coachella Festival on its platform, starting this Friday.
Listen to Kill This Love here.