“Something Real” follows Post Malone’s previous Official Live Performances of “Green Thumb” and “Overdrive.” Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances.
Official Live Performances are the flagship original content for Vevo, working with the biggest names in music—they are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Specifically tailored creatives meant to fit the vision of each individual artist chosen, these performances connect artists with their global audience of fans adding to their visual library.
“These videos really showcase how special this new album is to me,” says Post Malone, “I’m extremely lucky to be able to bring the songs to life with Vevo. Thank you all so very much for watching and listening.”
Post Malone closely collaborated with Vevo’s team to create a completely bespoke set that reflected the tone of each track. “Something Real” kicks off with Post Malone standing on the roof of an LA home, gazing down into the night. Strung-up lights flash behind him as he stalks back and forth on the roofs edge before he falls to his knees. The song concludes as the lights behind him dim.
“We’re so excited to have had the opportunity to film with Post Malone,” says JP Evangelista, Vevo’s SVP of Content, Programming and Marketing. “We’ve been huge fans of his work for years, and are thrilled to be able to craft these bespoke videos for tracks from his new album, Austin. Such a deeply personal album deserved a detail-oriented, specific creative, and Post was instrumental in making that happen—he came to the table with a clear vision, direction and vibe, and we were more than happy to help bring it to life. We look forward to working with him more in the future!”