Cincinnati pop-rock trio PUBLIC became breakout stars when their song ‘Make You Mine’ went viral on TikTok. For their newest single – the effervescent ‘Honey In The Summer’ – the group turned to the platform’s stars to create an ingenious music video.
While a visualiser at the beach might not have been possible for the summer anthem amid a pandemic, PUBLIC came up with an equally upbeat theme for the song. The trio turned to Universal Music Group’s 1824 program – a global, student-run marketing, content and experiences team that operates as an incubator for the brightest new talent entering the music industry. Members of the 1824 program, who also helmed the group’s ‘Make You Mine’ video, worked with the group to come up with a quarantine-friendly concept.
Directed by Matt Kaufman and Shaia Erlbaum, ‘Honey In The Summer’ is the perfect kick-off to summer, even if we’re all enjoying it from a distance. The joyful video features a variety of TikTok influencers – all imaginatively passing props to each other. Meanwhile, a remote zoom dance party is also taking place. The video includes appearances by Bryce Xavier, Dani, Zvulun, Brooke Bridges, Tofu the Corgi, Mackenzie Skye, Avery Cyrus and many more.
Consisting of singer/guitarist John Vaughn, drummer Ben Lapps and bassist/keyboardist/singer Matthew Alvarado, PUBLIC went from being college students to breakout pop stars when their song ‘Make You Mine’ went viral on TikTok. The childhood friends, who played their first shows together in high school, have since gained an avid following, bringing in over seven million monthly listeners on Spotify alone.
Most recently, the trio released a three-song ‘Make You Mine’ bundle via Island Records, which includes both the original and radio edits of the hit song, as well as an acoustic rendition. The music video for the song, which premiered in September, has had over 21 million views to-date.