Spotify and Mass Appeal have announced The Bridge, a new podcast hosted by Grammy Award-winning artist Nas and radio personality Minya “Miss Info” Oh, as part of the #HipHop50 initiative.
The Bridge: 50 Years of Hip Hop is a talk show that will feature lively conversations with a plethora of guests ranging from iconic rappers, producers, to today’s popular artists to explore the ways in which hip hop influenced society. The first season launches on Tuesday, November 16 with new episodes releasing weekly, exclusively on Spotify.
The podcast will take listeners on a time-traveling audio journey of Hip Hop. Guests will represent all facets of the genre from past to present including musicians, political leaders, athletes, writers, and actors. They will recount stories on their connection to Hip Hop, their musical careers, and will offer relevant insight on various topics including the art of MCing, regional identities (West Coast versus East Coast rap culture), the digital era, sub-genres of Hip Hop, global expansion and much more.
The premiere episodes feature hosts Nas and Miss Info in conversation with some of the biggest names in hip-hop, including Ice Cube, Mary J. Blige, and Cordae. Additional all-star guests for Season one will be revealed soon.
Nas and Miss Info have had a long-standing musical relationship since the early 90s when Miss Info famously wrote one of Hip Hop’s most renowned album reviews on The Source for Nas’ Illmatic album. The full-circle moment will come to life this fall as the pair pays homage to 50 years of Hip Hop culture through unique storytelling.
Earlier this year, Mass Appeal announced its #HipHop50 content partnership with Showtime/ViacomCBS. The Bridge: 50 Years of Hip Hop is part of one of many digital activations that will be rolled out over the course of the next two years in the multi-tiered campaign.