Champion Collection Launched At Queen’s Pop-Up Store And Online

All products will be available from November 2 at the newly opened pop-up.

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Queen photo: Bravado
Queen photo: Bravado

An exclusive collection from sportswear brand Champion will be launched in November at Queen’s pop-up shop, Queen – The Greatest, in London’s Carnaby Street, and its online store.

The limited edition collection features unisex wardrobe staples that have been directly inspired by Queen’s recording career and cultural legacy. It showcases original images and song titles from the band’s expansive history. All products will be available from next Tuesday (November 2) at the newly opened pop-up, which was created in partnership with Bravado, Universal Music Group’s merchandise and brand management company.

The store, which is open until January, celebrates Queen’s unique contribution to music, culture, and fashion, offering limited edition music releases, new product drops and fashion collaborations. Each month in its three-month tenure features a different theme, of Music, Art & Design, and Magic.

Art & Design month

Art & Design month kicks off with the Champion collaboration and merges the coolness of the company’s sportswear aesthetic with the familiar iconography of Queen. The collection comprises a range of unisex Reverse Weave sweatshirts and hoodies, as well as Athletic Jersey T-shirts featuring Queen’s signature “We Are The Champions” song title and other original imagery, presented in a variety of styles and colorways. Prices range from £40 to £85 ($54 to $116).

The limited edition collection will be available exclusively in person from the London pop-up webstore from Tuesday, while stocks last. The physical store, located at 57 Carnaby Street in the heart of London’s Soho district, is open Monday to Saturday from 11am to 7pm, and Sunday from 12pm to 6pm.

The store has also launched its fourth and final exclusive 7″ vinyl disc, available in red and limited to 1000 individually numbered copies, of which 500 are for sale in store and 500 online. The tracks for each release were chosen by Roger Taylor and Brian May, with the A-side representing a hit song and the B-side deep cut written by an individual band member.

Listen to the best of Queen on Apple Music and Spotify.

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