Lil Wayne Partners With 14 Different Designers To Create ‘Tha Carter V’ Merchandise Collection
The exclusive merchandise collection is fully curated by Bravado, which has worked alongside stars such as Justin Bieber.
Lil Wayne’s long-rumoured Tha Carter V album is finally set for release this coming Friday, 28 September. To celebrate the freeing of C5, the artists has collaborated with 14 talented designers for a limited-edition merchandise collection that will be released over the course of nine days, starting Wednesday, 26 September.
The exclusive merchandise collection is fully curated by Bravado, which has worked alongside stars such as Travis Scott and Justin Bieber in the past. Each drop contains Lil Wayne merchandise that will only be available for 24 hours, much like the approach Scott took with his Astroworld collection.
The brands involved weren’t selected at random. The people behind them each have an emotional connection to Lil Wayne and the long legacy he’s established not just in music, but also on the style front. Arguably one of the first artists who turned rappers into full-blown rock stars, Lil Wayne’s influence can be seen in artists like Playboi Carti, Lil Uzi Vert, and other iconoclasts who continue to redefine hip-hop style by their own terms.
The first pieces were released at 5 p.m. ET on Wednesday over at Tha Carter V official online shop. Wayne collaborated with innovative designer Heron Preston for the collection’s debut collaboration. Highsnobiety got a sneak peek at Preston’s airbrushed white T-shirt, featuring a graphic of a youthful Lil Wayne inhaling a joint. The backside includes famous bars from 2008’s ‘A Milli,’ emblazoned with “What’s a goon to a goblin” in a bold green font.
“I wanted to do an airbrush theme that was very unique to the South where he’s from,” Preston told Highsnobiety. “I looked for amateur airbrush artists, and I found a bunch of them on Etsy. I didn’t want something that was super polished or professional; I wanted to capture that amateur skill level — which is the same kind of skill level that I saw when looking at old airbrush artwork back in the ’90s.”
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