Clothing manufacturers Pretty Green have announced details of a special range of Beatles designs to mark the 50th anniversary of the band’s legendary “White” Album. You can check out some of the new clothes in the video below.
The Beatles released their influential double LP in November 1968 and now Liam Gallagher’s company have created a range of clothing based on the record’s minimalist artwork.
Some of the pieces have used The Beatles ‘Mad Day Out’ photo session as inspiration. As uDiscover Music previously reported, this was an event that took place on the afternoon of 28 July 1968. On that day, British photographer Tom Murray captured numerous images of The Fab Four. The shoot was done on the run (literally) all over London in order to escape the hordes of screaming Beatles fans that followed them everywhere.
Rushing from location to location inspired the name of the famous collection: The Mad Day: Summer of ’68. These images would become the last publicity shoot of all four Beatles together- and represent the quintessential Beatles at the height of their psychedelic period. They are now considered the most important color photographs of the group.
Pretty Green’s new collection marks their third collaboration with The Beatles and follow’s their collection inspired by the 50th anniversary of Sgt Pepper’s Lonely Hearts Club Band in 2017.
Among the new designs are the ‘Truffle Print’ T-shirt, which features the four hand-out photos of John Lennon, Paul McCartney, George Harrison and Ringo Starr that came included with the double LP. Other pieces are inspired by the songs on the 30-track album, including ‘Revolution’, ‘Blackbird’ and ‘Prudence’ print shirts and polo shirts. Also available is a white ‘Lennon’-style cap embossed with the “White” Album logo.
The new range will be launched with a special event at the Pretty Green store in London’s famous Carnaby Street on Thursday 30 August which will also feature The View’s Kyle Falconer performing.
Explore Our Beatles Artist Page.