Queen have announced the launch of ‘You Are The Champions’, a unique new campaign that will give fans an exclusive chance to become a part of Queen history with a starring role in three brand new user generated videos for three of the band’s most celebrated tracks.
As part of the campaign, musicians, singers, and instrumentalists can take on ‘Bohemian Rhapsody’. Dancers will be able to give their own interpretations for ‘Don’t Stop Me Now’ – with a special instructional video created by Polly Bennett (Rami Malik’s movement coach from Bohemian Rhapsody) and finally, visual artists will get the chance to design any word or phrase from the lyrics of ‘A Kind of Magic’.
Fans can visit the You Are The Champions official website to find out more and add their submissions. The finished videos will be published later this year on the bands official YouTube channel.
“Bohemian Rhapsody’ is a sonic and cinematic masterpiece that’s one of the most enduring songs of all time,” said Lyor Cohen, Global Head of Music for YouTube. “The newly remastered video on YouTube will ensure the song is rediscovered, embraced and beloved by old and new generations of music fans around the world; it’s incredible to help change the way fans experience music and provide a place for artist and fan connections worldwide.”
Celine Joshua, General Manager, Commercial, Content and Artist Strategy at Universal Music Group, said, “We are thrilled that Queen’s iconic ‘Bohemian Rhapsody’ video has reached a historic one billion views on YouTube. Now, together with Queen, YouTube and Hollywood Records, we are excited to launch ‘You Are The Champions’, an innovative new user generated video campaign with Queen’s incredible fans around the world at its core. This will be the first of a series of custom initiatives we have planned in the coming months on the official Queen channel.”
As well as its status as being the first music promo video of its kind, ‘Bohemian Rhapsody’ is regularly cited as one of the greatest songs ever recorded. In 2004, the song was inducted into the Grammy Hall of Fame and Freddie Mercury’s vocal performance was named by the readers of Rolling Stone magazine as the best in rock history.
As uDiscover Music previously reported, Queen’s iconic music video for ‘Bohemian Rhapsody’ has now officially passed 1 Billion views on YouTube, making history as the first pre-1990’s video to reach one billion views on the platform.
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