Watch The Video For Jamie Cullum’s New Single, ‘Drink’
Cullum says: “I wanted a video that communicated the feeling of life’s experiences playing out in your mind like a surreal slideshow of an unremembered past.”
Jamie Cullum has shared the video for his new single ‘Drink’, taken from his critically-acclaimed new album, Taller. Directed by Charlie Sarsfield (Stormzy, Adidas, Craig David), the accompanying video is a lo-fi montage of footage, interspersing home videos and 80s cartoons with cuts of Jamie performing the track in an abandoned building. You can check it out below.
Speaking on the video, Sarsfield explained, “For ‘Drink’ I really wanted to take a look at the idea of reflecting back on your journey through life. Sometimes it’s the smallest things that we remember from our youth or formative years, even if they aren’t the most important that affect us the most.
“From all of these tiny memories, moments, cartoons or sayings you are formed as an individual. We wanted to try and represent this in a visual form, a scrapbook of small battles that culminates in life.”
Speaking of the ‘Drink’ promo, Jamie Cullum added, “To create this video I was inspired by the films of Adam Curtis, Jonas Mekas, Vertov’s Man with a Movie Camera, mixed with the cartoons of my youth He-Man, Jamie and his Magic Torch and old family Super-8 footage to create a video that communicated the feeling of life’s experiences playing out in your mind like a surreal slideshow of an unremembered past.”
Taller is Jamie Cullum’s eighth studio album release; although it sounds unlike anything we have heard from him before. Written and recorded at home and at the studio of long-time friend and collaborator, Troy Miller (Mark Ronson, Emeli Sande, Laura Mvula), the ten track record shows the artist revealing a vulnerability and raw truth-telling that is both powerful and intimate.
With 10 million album sales to date and his successful BBC Radio 2 Radio show, Jamie Cullum is a celebrated musician the world over with loyal fans in every corner of the globe.
With a career spanning over 20 years, his legendary live shows have seen him perform and work alongside artists as diverse as Herbie Hancock , Pharrell Williams, Kendrick Lamar and Lang Lang, whilst the success of his major label breakthrough, Twentysomething and its follow up Catching Tales saw him nominated for a BRIT, Grammy and numerous other awards around the world. In addition to his enduringly successful recording career, he has also established himself as a multi-award winning music broadcaster.