The groundwork of their initial releases of 1965 really paid off for the Small Faces the following year, when they became a major chart force. After consecutive UK Top 10 hits with “Sha-La-La-La-Lee” and “Hey Girl,” the London quartet became chart-toppers on September 17, 1966 with “All Or Nothing.”
Sinking a submarine
Created like its predecessor by the group’s writing partnership of Steve Marriott and Ronnie Lane, the song had been climbing the charts since its early August release. The song had the distinction of removing The Beatles from the summit, ending the four-week reign of “Yellow Submarine”/“Eleanor Rigby,” to give the Small Faces their one week at No.1 in the UK.
Marriott himself was rightly proud of the song and the progression that it represented in the group’s output. “It’s great,” he told Richard Green in Record Mirror. “This is the first proper record we’ve done instead of all that Mickey Mouse stuff like ‘Sha-La-La-La-Lee.’
“We take writing far more seriously now than we used to,” he went on candidly. “I don’t think there is anything the Small Faces could do to improve ‘All Or Nothing.’ With some of the other numbers we could have done a much better job if we could spend more time on them.”
A million-pound musical
In the 21st century, the song has played its part in introducing the Small Faces to a new generation of admirers. It provided the title for Carol Harrison’s musical, which has enjoyed great success in Britain, with ticket sales passing £1 million in the summer of 2017. It had a London West End run in the spring of 2018.
Listen to uDiscover Music’s Small Faces Best Of playlist.
There were four more UK Top 10 hits to come in the all-too-short history of the Small Faces, but “All Or Nothing” would continue to be their biggest chart disc and, as Marriott agreed, remained among their finest moments on record.
Buy or stream “All Or Nothing” on From The Beginning.