BLACKPINK have announced that they will be performing an in-game concert called “The Virtual” through PUBG Mobile across a number of dates in July.
The event will take place starting July 22-23 and July 29-30 in North and South America, while fans in other parts of the world will have access to the concert July 23-24 and July 30-31.In addition to BLACKPINK’s concert, the four piece will also debut a special song and new music video in the game and via PUBG Mobile’s social media accounts later in the month.
“[We are] pleased to hold an in-game concert as the second collaboration between the world best group BLACKPINK and PUBG Mobile,” YG Entertainment, the K-pop group’s management company, said in a statement. “We also hope to increase the opportunity for artists and fans to interact closely beyond the borders and language barriers. As it is a concert held in the virtual world, in addition to music and performances, various entertainments will provide fans with a special and interesting experience. We all can enjoy various aspects of BLACKPINK that would be different from the real world.”
Earlier this month, YG Entertainment announced that BLACKPINK will make their long-awaited return this summer. Currently in the final stages of recording a new album, BLACKPINK’s new music in August starts a continuous large-scale project which will extend through the second half of the year.
Regarding the announcement, YG Entertainment stated, “A lot of BLACKPINK-esque music has been prepared over a long period of time. On top of new music and large-scale projects, BLACKPINK will also go on the largest world tour in the history of a K-pop girl group by the end of the year to expand their rapport with fans worldwide.”
Prior to the release of their first full album THE ALBUM in 2020, BLACKPINK gained steady popularity with their pre-release single “How You Like That” and their special collaboration with Selena Gomez, “Ice Cream.”