Drake’s Scorpion campaign has already smashed innumerable industry records, but now he has just made history, becoming the first artist to surpass 50 billion streams across all global streaming platforms.
The superstar rapper’s latest full-length album, Scorpion, has successfully pushed the artist into rarefied air. On top of the 50 billion streaming record, Scorpion is sitting atop the Billboard Top 200 for a fifth straight week and the hit single ‘In My Feelings’ sits atop the Billboard Hot 100 for a fourth straight week, bringing Drake’s total Hot 100 run to 23 weeks in 2018.
Drake also remains No. 1 on the Billboard Artist 100 chart (dated Aug. 11), continuing his reign as the top musical act in the U.S. The Artist 100 measures artist activity across key metrics of music consumption, blending album and track sales, radio airplay, streaming and social media fan interaction to provide a weekly multi-dimensional ranking of artist popularity. Only Taylor Swift has spent more time than Drake atop the Artist 100, logging 36 total weeks at the summit since the chart’s inception in 2014. The Weeknd ranks third with 15 weeks at No. 1.
Scorpion has now blown just about every streaming record out of the water. Among other records, the album has been streamed over 1 billion times globally (the first album to do so), while Drake also broke Spotify and Apple Music’s single-day streaming record, and he holds the highest first week album sales total in 2018 (by around 300,000 units).
Last week, Drake also released his latest Scorpion visual for ‘In My Feelings’. The video, which was filmed in New Orleans, features appearances from Big Freedia, Phylicia Rashad, La La Anthony, and #InMyFeelingsChallenge creator Shiggy. As with each previous video from Scorpion, it was directed by Karena Evans.
Elsewhere in Drake news, as uDiscover Music recently reported, the Canadian superstar last week received seven separate nominations for the 2018 iHeart Radio Much Music Video Awards which takes place in Toronto on 24 August.
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