In the cartoon visual, a man emerges from prison and changes into a business suit before returning to prison and encountering cartoon members of the band. Check out the video below.
The band recently celebrated National American Sign Language Day on Saturday (April 15) by announcing that they will become the first-ever major rock band to release American Sign Language (ASL) videos for every song from their new album.
The roll-out began with the official ASL visual for the 72 Seasons title track, which features ASL interpretation from Amber Galloway, a fan favorite festival sign language interpreter.
In a video announcement, self-described hardcore deaf Metallica fan Tom Osbourne explained the project, signing, “It is my honor to announce that on April 25 Metallica will release ALL music videos from 72 Seasons in ASL. Metallica is the first major rock band to do this!”
“It’s been an honor to work with Amber and DPAN teams, and we hope that our fans in the deaf and hard of hearing community enjoy experiencing the album through these videos!” the band wrote.
The band released its wildly anticipated new album via their own Blackened Recordings on April 14. To celebrate the release, the group also unveiled a music video for album standout “Sleepwalk My Life Away.”
The album instantly began receiving rave marks, with Louder Sound Magazine writing in its four-star review, “Metallica’s only concern is making the best Metallica album possible irrespective of what’s going on around them. On that score, 72 Seasons is a ringing success.” In its four-star review, Kerrang added, “Metallica being Metallica and letting fly with all they’ve got is still a mighty, charged-up, exciting, cathartic, deadly thing.”
Metallica is promoting the monumental release with a number of exciting events. On April 13, Metallica: 72 Seasons – Global Premiere debuted in movie theaters across the globe. New Zealand attendees were the first to learn that the band’s M72 World Tour is set to burst on to the big screen, live from AT&T Stadium in Arlington, Texas, in theaters worldwide on Friday, August 18 and Sunday, August 20.