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‘White Room’: The Definitive Cream Recording?

There’s no question; if we had to pick just one track by Cream that epitomises Jack Bruce’s vocal delivery it would be ‘White Room’.

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Cream White Room

There’s no question; if we had to pick just one track by Cream that epitomises Jack Bruce’s vocal delivery it would be ‘White Room’. There is something so special about the way he comes in following the track’s distinctive opening, an opening that Ginger Baker says he came up with. Add to this Ginger’s perfect drum patterns, Eric Clapton’s great wah-wah guitar, ringing chords and brilliant solo on the outro, and what you have is pure Cream.

The song was co-written by Jack and Pete Brown, who fronted the Battered Ornaments at the time and also had a solid reputation as one of Britain’s better beat poets. Recorded (mostly) at Atlantic Studios in New York City it was destined to be part of the studio tracks for Wheels of Fire that was released in high summer 1968.

At the end of September ‘White Room’ was released as a single and on 5 October 1968 it entered the Billboard Hot 100 at No.58, the highest new entry of the week. By the week of 9 November it had climbed to No.6 on the Hot 100 and only just failed to better ‘Sunshine of Your Love’ which is Cream’s best performing US single (No.5).

It topped the charts in Australia and got to No.2 in New Zealand and Canada, yet in the UK it could get no higher than No.28, which is probably a reflection of a shift towards album buying in Britain by rock and blues aficionados in particular. The single was increasingly seen a promo tool for the album. In the US an edited version of the song was delivered to AM radio stations, whereas FM stations played the full 5 minute version as heard on Wheels of Fire.

During Cream’s October tour of the U.S., ‘White Room’ was played nightly and anyone who was there, or who has heard the various live recordings that are in circulation, will attest to the power of the song in concert.

Cream’s Wheels Of Fire can be bought here.

4 Comments

4 Comments

  1. YILMAZ -

    November 9, 2015 at 6:29 pm

    I have an albums BLIND FAITH . I bouht it when I was in USA for a few days., I am allways litening these songs : Do what you like, sea of joy, had to cry today, can’t find my way home , well all right, presence of the lord. steve, eric, ginger and Rick they are so great players .

    YILMAZ
    IZMIR – TURKEY

    • uDiscover

      November 9, 2015 at 6:39 pm

      YILMAZ, we are with you!

  2. George

    October 3, 2016 at 10:56 am

    I think it did define them very well. I have figured that they used a kazoo on the vocal intro part but have never seen it used live. I have tried to replicate it with my wah wah but the kazoo sounds better.

  3. Dora

    May 17, 2017 at 1:55 am

    Hej Camilla!Va roootooooooligo! Barbro Lindgren är min favvo och jag har precis så vuxen som jag är, läst hennes VLMF och korken, så härligt att ta del av en vuxen människas Text/bild av barndom. Den här boken kommer att stå på min önkselista när jag fyller år till sommaren. Ha det gött!//Paula.

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