The track follows a BBC Radio 1 First Play with Jack Saunders and arrives with a new video.
The deal includes a docuseries, national mall tour and capsule collection co-designed by the five-member group.
Standing cheek to cheek with Tony Bennett, Lady Gaga staged her most radical reinvention yet, setting herself on a new creative arc.
The new award recognizes artists who direct some or all of their own music videos.
