DMX Estate Launches Merch Store
The Estate of Earl Simmons has partnered with Bravado to offer premium t-shirts and hoodies alongside vinyl editions of the rapper’s albums.
The groundbreaking rapper and actor DMX now has a new web shop and an official merchandise collection. The Estate of Earl Simmons has partnered with Bravado to launch a collection featuring premium t-shirts and hoodies.
The designs were created in close collaboration with his estate. One shirt features a recreation of the original graphic for his debut 1993 single “Born Loser” while others are emblazoned with song titles pulled from his powerful catalog, including “Lord Give Me a Sign” and “Stop Being Greedy.”
The store will also sell vinyl copies of 2024’s posthumous collection Let Us Pray: Chapter X, which compiles the prayers featured on DMX’s first six records to music for the first time; the rapper’s final album, 2021’s Exodus; 1999’s …And Then There Was; And 1998’s Flesh of My Flesh Blood of My Blood, DMX’s debut which features hits like “Ruff Ryders Anthem” and “Get At Me Dog” and established the rapper’s raw and relentless talent.
“DMX was authentic, bold and unforgettable—and so should be the merchandise that carries his name,” says Ashley Austin, Manager of the Estate of Earl “DMX” Simmons. “The Estate’s partnership with Bravado is a strategic milestone in our commitment to honoring his legacy with excellence, and ensures that we put forth only the best for his fans around the world.”
“Growing up, Earl had very little – and often not enough – so as an adult he loved having the chance to dress well and wear things that presented the man he had become,” says Desiree Lindstrom and Sasha Simmons, Co-Administrators of the Estate of Earl “DMX” Simmons. “This collection is a way of honoring that part of him. It is a heartfelt tribute, created to honor his love of style and share with fans clothing we know he would have been proud to wear.”
