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Otis Williams, Longtime Manager Shelly Berger Open Up On Temptations’ Future

The Temptations’ co-founder and their manager of 56 years spoke to the Detroit Free Press.

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Shelly Berger, Berry Gordy and Otis Williams at the opening night of 'Ain't Too Proud' at the Ahmanson Theater, Los Angeles, in 2018. Photo: Alberto E. Rodriguez/Getty Images
Shelly Berger, Berry Gordy and Otis Williams at the opening night of 'Ain't Too Proud' at the Ahmanson Theater, Los Angeles, in 2018. Photo: Alberto E. Rodriguez/Getty Images

Temptations co-founder Otis Williams and the group’s manager of 56 years, Shelly Berger, have spoken candidly of the group’s future after “Big Daddy” is no longer on the stage.

Keyshia Cole - The Way It Is
Keyshia Cole - The Way It Is
Keyshia Cole - The Way It Is

With a packed tour book and yet another UK co-headline tour with the Four Tops set to begin on September 30, followed by extensive European shows, that time looks happily distant. The group’s profile remains high, as they continue their 60th anniversary celebrations that include the TEMPTATIONS60 album, released in January.

Is It Gonna Be Yes Or No

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Meanwhile, after its run on Broadway, the musical based on the group’s history, Ain’t Too Proud, is back “home” at the Detroit Opera House until August 28; its UK opening is said to be planned for early 2023. Nevertheless, the friends of six decades are pragmatic about the post-Otis era.

“We’ve talked about that. Because I’m real with myself,” Williams said in an interview with both men in the Detroit Free Press by Brian McCollum. “I know there’s going to be a time I have come off. You know, 80 years old ain’t like 20.”

Ain't Too Proud To Beg

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“Not when you’re doing what he does and what the Temptations do,” adds Berger. “I mean, there are guys who can go on till 85 or 90 because they stand onstage and sing. The Temptations are a unique situation. We’ll make a stab when Otis is ready to come off the stage because he has worked too long and hard to let it go just because he’s not there.

“But I don’t know,” the manager continues. “Because Otis is the anchor. Otis is the Temptations. So all these disparate people who come in are living on the shoulders of people long gone. They didn’t make any hits. The reason people are applauding and standing up for them is based on what somebody else did.

“Without the anchor, just left up to their own devices, I don’t know that it could carry on. The only reason we’ve continued on to this point is Otis Williams. I’ve never tried it before without that. No matter who else was there, I’ve always had Otis Williams.”

Listen to the best of the Temptations on Apple Music and Spotify. 

1 Comment

1 Comment

  1. B Thompson

    December 2, 2023 at 3:12 pm

    I love this article. I agree with Mr. Berger; Otis was the backbone and the heart of the group.
    Thank you Dr. Williams, for I have enjoyed this magic music since my teen years:) and my children’s lullabies were Motown artists. TEMPTATIONS FOREVER.
    ps. Otis’ story should be your next movie. No fiction.

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