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Digging Deep

Once typecast as ‘the fearless Barbie’ Nicky Minaj is no puppet. She is of course the wildly successful rapper, singer, songwriter and entrepreneur whose command of hip hop, R&B and funky pop has taken her skywards. Her debut album proper (her mix tape endeavours preceded it) is the huge selling Pink Friday, a number one release that gave us the glorious “Super Bass” and made Nicky the first female artist to enjoy charting seven singles simultaneously on the Billboard Hot 100. Pink Friday: Roman Reloaded, another global smash, and 2014’s The Pinkprint, with the anthemic single “Anaconda” slithering across dance floors, rubber-stamped her household name stature, as did her voice casting for Ice Age: Continental Drift, in which she gave life to the teenage woolly mammoth Steffie, sassy leader of the animated Brat Pack. Nice work.

Minaj’s talents as a rapper have seen her fend off all the big boys and she is considered to be as influential as anyone in the popularisation of the genre: the New York Times hit the nail on the head with this assessment: “It was only a matter of time before a hip-hop star would blow through the lines separating pop from rap and appeal to two lucrative audiences at once. And it was as inevitable that hip-hop purists would swiftly cry foul. It is particularly upsetting to the hip-hop boys club that the most successful transgressor, a freshly minted megastar named Nicki Minaj, is a woman.”

Nicky’s rap pyro attack and complicated rhyme schemes are a match for Kanye West or Jay-Z and her hardcore cred is clear to hear on “Roman’s Revenge” where she cusses and cuts it with Eminem, the veritable Bard of Badass. Two peas in a tripod. Not for the faint hearted, this battle of the sexes face off is a bitching Brooklyn play on words nonetheless.

We love Minaj even more because she does funny voices and accents, takes off, adopts alter egos, flips up a mean cockney brogue and dresses weird and wiggy. A female superstar no doubt, she has endorsements with top sports, cosmetics and drinks companies and decorates her house with all the bling of a zillion awards. A food bank donator, Minaj is a regular on the Forbes Hip Hop Cash Kings List. She bad, but she good and she’s one of a kind.

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uDiscover Music transparent Essential Albums
The Pinkprint

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Pink Friday: Roman Reloaded

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Pink Friday

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Pink Friday: Roman Reloaded The Re-Up

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