When Forbes magazine eulogises an artist it means that a star is in the ascendancy. This is how they recently described Rihanna. “(She) may be the perfect embodiment of the modern pop star. The 26-year-old Barbados native churns out radio hits like "We Found Love" and "Diamonds" and collaborates with some of the biggest names in the business like Jay Z and Eminem. But she also uses social media better than almost anyone. Her Twitter and Instagram feeds allow her to connect with her fans in a way that feels honest and unfiltered and they love her for it.” That is all true.
And that ability to parlay commercial success into a media friendly image that connects with a core audience is one reason why Rihanna is such hot property. She doesn’t make news, she is news.
Her successes are so wide ranging that she fits the current demand for a singer to become an entrepreneur. With interests in fashion, acting, design, and songwriting of course, Rihanna fits that bill. Her recorded triumphs are what drive the image and since her debut Music of the Sun went gold she has scaled greater heights on an annual basis. A Girl Like Me, the edgier sensuality of Good Girl Gone Bad and Rated R, has all propelled Rihanna to become one of the hottest names in R&B/pop. Loud, Talk That Talk and Unapologetic then bossed the current decade: one where everything is Platinum, and global surrender to her beat a given.
There is word now of a new album, possibly called R8. With preview glimpses of and teasers of “James Joint”, “I’ve Been Searching for Something to Ignite Me When I’m Alone”, “American Oxygen” and “Higher” the stage is set for a major release. No rush Ri, but we want to hear it. Of course “FourFiveSeconds” has already dropped in CD single and digital download format on Jay Z’s Roc Nation label. Featuring Kanye West and Paul McCartney on acoustic guitar – his most significant collaboration in ages - this is such an obvious crossover smash that we fail to see how the Bajan bombshell won’t top this outstanding track, debuted at the 2015 Grammy Awards in Los Angeles. Drake and James Bay have already covered “FourFiveSeconds”. It is a track of the year.
To gear up for the new work Rihanna’s last tour with regular collaborator Eminem, The Monster Tour, sold half a million plus tickets in six stadium dates and also finished in the top six concert grosses for 2104. She really has got it all going on. She does not mess about.
Born in Saint Michael, Barbados in 1988, Robyn Rihanna Fenty comes from Afro-Guyanese stock on her mother’s side and Bajan/Irish on her father’s. She grew up in Bridgetown listening to reggae music and aimed for a career in the music business as a teenager. Producer Evan Rogers heard of her prowess and invited her to audition, not quite on a whim but definitely out of curiosity: anyhoo - she performed Destiny’s Child’s “Emotion” and Mariah Carey’s “Hero”. Evan is convinced. Rogers took Rihanna and her mother to New York where the girl demo'd and then won a contract aged 16 having won over an initially sceptical Jay Z who did the smart thing and rewarded the starlet with a six-album deal on Def Jam Recordings.
Her debut single, the track that had floored Jay Z, was “Pon de Replay”, a cut that would go on to sell over 2 million copies in time. Jay Z knew the song was strong but feared it would make Rihanna a one-hit wonder. Err, noope.
The breakout album is Music of the Sun where producers including Rogers, The Carter Administration, Carl Sturken, StarGate and others help mold the dancehall fusion of pop and R&B that will make Rihanna's name sing. If you’re mostly familiar with her later work this is well worth discovery since it’s a remarkably assured and prodigiously precocious start that pays homage to her Caribbean roots and locates the contemporary heart and soul of urban dance-pop.
The hit “If It’s Lovin’ that You Want” and a great cover of Dawn Penn’s “You Don’t Love Me (No, No, No)” – written by Bo Diddley - are evident highlights. The UK bonus track edition also includes “Should I”, featuring J-Status and pointer to a new direction.
A Girl Like Me (2006) is where Rihanna soars. The hits are plentiful: “SOS” is a chart topper made memorable by its sample of Gloria Jones singing “Tainted Love”, “Unfaithful” and “Break It Off” follow in hot pursuit. Recording in a variety of American and Jamaican studios Rihanna finds her voice here, abetted by Sean Paul, Cory Gunz and fellow Barbadian Dwane Husbands. You can hear her linking disparate musical cultures and revelling in the introduction of a full string section. The Deluxe edition features five other cuts with the remix on “Unfaithful” being guaranteed floor filler.
In 2007 the planet starts to succumb to Rihanna’s third album Good Girl Gone Bad – worldwide sales thus far are in excess of 10 million. A #1 in the UK this is the moment being seized by an artist on top of her game. Cue her: “I basically took the attitude of the bad girl and I really got rebellious and just did everything the way I wanted to do it—I didn't want to listen to anybody. I didn't consult with anybody. I just want to have a little more fun with my music and be a little more experimental in terms of my image and my sound. I just reinvented myself.” We love the results.
The story-telling “Hate That I Love You” (featuring Ne-Yo) is a highlight but you can’t ignore “Umbrella” where Rihanna and Jay Z nail the groove on a song that topped the UK charts for ten consecutive weeks – during a flood season! – and turned the girl into daily celebrity gold. Everyone from Biffy Clyro and Taylor Swift to Manic Street Preachers and McFly has covered it; the mark of a classic, “Umbrella” is one of those season defining tunes.
Various bonus formats are available, including Dance Remixes on the Deluxe edition. And being onto such a good thing what better way to keep it bubbling than with Good Girl Gone Bad: Reloaded (new songs include “Disturbia” and “If I Never See Your Face Again”) and Good Girl Gone Bad: The Remixes, where a sharper electronic bite transposes Rihanna from the radio to the dance floor and gives her genuine female icon status.
Rated R drew the singer into the production booth where she is credited as Robyn Fenty. As such she sat in with Brian Kennedy and will.i.am and came up with a moody, atmospheric set that doesn’t shy away from the personal experience of violence and brutality in soured love affairs. With Latin and reggae rhythms filtering throughout the most talked about cut is “Cold Case Love” where all the critics came onside for an awesome epic that is perfectly realised by the singer, the production crew and the original writing team – including Justin Timberlake, an avowed fan.
By contrast “Rockstar 101” has Slash’s lead guitar soldering a metal slide to a chilly slab of hip-hop (Rihanna famously plays Slash in the video). “Te Amo” is lovely Electro-Latin and “Rude Boy”, recorded at Metropolis Studios in London, struts on a gritty urban ragamuffin style. The Remixed accompaniment is heavily drenched in house music with extra synthesisers and smart bodywork from Chew Fu.
Back to the studio for album #5. Loud is like it says. “California King Bed” rocks Rihanna right out and “Cheers (Drink to That)” is a celebratory party anthem that is aimed at the weekend. It samples Avril Lavigne’s “I’m with You”. Also check the gangster tune “Man Down”, a nod at Bob Marley’s “I Shot the Sherriff”, the saucy “S&M” and “Raining Men”, a rap face off between Rihanna and Nicky Minaj: sisters in arms.
Eight million copies of the Loud event later Rihanna decided not to follow the reload/remix path but concentrate on her new work. Talk That Talk is the result with the title track returning Jay Z to the mic and Ri to the top of the charts. Characterized as Rihanna’s naughtiest - an alternative title would be Rated X – we love “You da One” for the dubstep groove and the East London filmed video nodding at A Clockwork Orange. “Cockiness (Love It)” is more down and dirty dancehall while “We Found Love” is written, produced and features Calvin Harris. This track is a story all by itself. Not only has it sold nigh on 11 million copies on single and download formats it’s also reckoned to be one of the best selling singles of all time. Happy Mr. Harris! Covers on this come from Jessie J and Coldplay – Chris Martin being another high-profile Rihanna aficionado – join the club, mate.
The talk having been talked Rihanna was Unapologetic in 2012 and her seventh studio album made top slot in the vital German market, also Canada, the UK and US, meaning that in seven short years she has gone from being an unknown artist to a formidable brand. The internationalism is hammed home by the hits “Diamonds” and “Stay” and a selection of her most sophisticated music elsewhere. Rihanna’s vocals are exemplary throughout and she grabs the zeitgeist of 20-something youth culture, emerging as the perfectly formed diva.
It has been a steady and logical evolution. Rihanna hasn’t drastically veered away from what she does best but she has kept up an incredibly high standard in the most demanding and unforgiving of arenas. Subtle tweaks along the way, like using David Guetta on Unapologetic and bringing rising UK star Labrinth into the fold are evidence that someone is doing something right. There are careful switches being flicked too on the Deluxe edition where we hear a far more experimental and introspective artist tackling Emeli Sandé’s “Half of Me”, an unexpectedly dark gaze into the mirror of superstardom.
Album eight was the super smash Anti (2016), which included the seminal multi-platinum singles “Work” (which featured Drake and shot to No.1) and “Love On The Brain”. As ever, it’s a far-ranging slab of artistry that deals with everything from drugs and sex to the disturbing outer reaches of desire. Check the deluxe edition for another detour into the darkness on “Goodnight Gotham”, co-written by Rihanna, Florence Welch and Paul Epworth. Ever radical, Anti did enormous business in a year blighted by music star deaths. There was some succor here.
Completists made a dash for the 2016 Vinyl Box Set, a deluxe 15LP beauty that won’t just grace your coffee table, it’ll probably break it by sheer heft. You’ll learn plenty here, though knows where she goes next? She’s not the only girl in the world but get ready for another intake of American Oxygen.