‘Psychedelic Shack’: The Temptations’ Exciting Album Evolution
The album completed the group’s transition to a more experimental sound, heavily influenced by psychedelic rock and by their adventurous producer, Norman Whitfield.
The clue was in the title. Psychedelic Shack was the album that completed The Temptations’ transition into a more experimental sound, heavily influenced by psychedelic rock and by their adventurous producer, Norman Whitfield. It was released by Motown on March 6, 1970.
That progression had started with the release late in 1968 of the “Cloud Nine” single, a No.2 R&B hit in the States that was followed by “Run Away Child, Running Wild” early in the new year. Soon after the Cloud Nine album appeared in February 1969, that new single went to the top of the soul chart. That showed beyond any doubt that the Tempts were taking their fans with them, on this odyssey from their traditional Tamla sound into a more modern style reflecting the rock flavours of the day.
That said, the Cloud Nine LP still had plenty of more old-school Temptations material. It was the Puzzle People collaboration with Whitfield later in 1969 that continued the transition, housing the big hits “Don’t Let The Joneses Get You Down” and the huge crossover “I Can’t Get Next To You,” which topped both the R&B and pop surveys.
Then the “Psychedelic Shack” single, written by Whitfield with his regular partner Barrett Strong, showed the group departing the 1960s in their grooviest form yet. All of the group starred in its vocals, with a notable bass part for Otis Williams and a futuristic feel to both the song and the production.
The Tempts take a stroll through your mind
The album, completely written by Whitfield and Strong, was equally adventurous. With Dennis Edwards and Eddie Kendricks sharing lead vocals, it came out while “Shack” was riding the singles charts. That was its only single, but this was also the album that contained the Tempts’ version of “War,” the song which Berry Gordy famously diverted into the path of Edwin Starr as a single because of its socially aware and potentially controversial lyrics. The album also included “Take A Stroll Thru Your Mind” and “You Make Your Own Heaven and Hell Right Here On Earth.”
Listen to the Motown playlist for more essential Motown classics.
Even if the Temptations missed out on that “War” singles glory, as Starr’s version climbed the charts worldwide, the Psychedelic Shack album became another assured hit. By mid-April 1970, it was starting a four-week run atop the R&B chart, and reached No.9 on the pop survey.
Buy or stream the Psychedelic Shack album.
March 7, 2018 at 3:50 am
Notable bass part was for Melvin Franklin not Otis Wiliams